Sakura Athens needed a content presence that worked harder than posting consistently. The goal was reach not just engagement from people already following, but discovery from people who had never heard of them.

We built a reels-first strategy from the ground up, focused on format, timing, and hooks that drive non-follower reach.

• Developed a content strategy focused on reels as the primary growth channel
• Created a scheduling system to maintain consistent publishing cadence
• Designed reels formats optimised for discovery and shares
• Tracked performance to iterate on what was driving reach

278,408 views in 90 days 275K of them through reels alone. A single reel reached 161.4K views and brought in 636 new followers on its own. 97.5% of all views came from non-followers, confirming the strategy was working as a discovery engine, not just content for existing fans.