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E-commerce Shopify Email Marketing

Frau.les logoFrau.les

Moved an 80+ product handcrafted goods store off a costly WordPress build onto Shopify, with Mailchimp integration so the owner could manage and ship products without dev support.

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Client

Frau.les

Services

E-commerce, Migration

Platform

WordPress → Shopify

Products listed

80+

The Problem

Frau.les was running on WordPress, a setup that was expensive to maintain and difficult for the owner to manage day to day. Every change, from adding a product to fixing a layout issue, needed outside help.

For a brand built around handcrafted goods made by women across Greece, the store needed to move as fast as the catalog grew. The old setup couldn't keep up.

What We Did

We rebuilt the store on Shopify, designed around one goal: the owner should be able to run it herself.

  • Migrated the full store from WordPress to Shopify
  • Listed and organized 80+ handcrafted products
  • Integrated Mailchimp for email marketing and customer follow-up
  • Set up a self-manageable structure for ongoing product updates and shipping

The Outcome

An e-shop the team can run without development support, lower running costs than the WordPress setup, and a foundation that scales as the catalog grows.

Visit the store

Frau.les

Sporadon 14
Athina 113 61, Greece

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